The apple does not fall far from the tree. As a lovechild of my freudian adept psychotherapist father and my Ecole de la Chambre Syndicale Couture Parisienne educated mother, I later found myself with degree in behavioral science. Ending up working in the fashion industry. So much for free will. 


I have spent my career working with  design and product development  within women´s fashion. Leading a design team, setting up frameworks for collections and trying to figure out what the future holds for us. 


I have always been  very product oriented in my work (opposite side of marketing from my perspective). Lately, i have been shifting this focus and started to interest myself in marketing. As a strong believer in life-long learning, i thought maybe it is time for a fashion break and go back to school and learn something new and exciting. And here i am! Follow my ventures as a digital marketing student on my blog.




// Jascha